Whatsapp send msg api8/16/2023 If you need advanced automation options, you will have to use a WhatsApp business API account and connect it to your business logic. The WhatsApp Business App has built-in features that help you in automating some of the common greeting messages and away messages. Take longer than that to send a message, and you will have to send out a template message, which has to be pre-approved by WhatsApp. Respond to a message within 24 hours, and that is a session message. WhatsApp Business API account, however, bifurcates your messages into two types – Session messages and Template messages. WhatsApp Business allows you to send unlimited messages to your customers, in any content format you wish. You will need a WhatsApp API to connect WhatsApp Business App to your company’s software, which can be obtained from a WhatsApp partner. Support teams can use WhatsApp alongside other channels so that all the customer interactions are at one place and there is no loss of data. WhatsApp Business has an Application Programming Interface (API) that is designed to help businesses cope with the plethora of customer support requests they get in a day. Only one user on one device can use the WhatsApp Business app, and it is the best solution for small mom and pop establishments that don’t get hundreds of customer queries in a day. It is designed for small businesses that need to handle only a finite number of customer queries. WhatsApp Business App is a separate application that can be downloaded from the Play Store or the App Store. People often confuse WhatsApp Business App with WhatsApp Business API, thinking they are one and the same thing, but the answer is far from the truth. Difference between WhatsApp Business App and WhatsApp Business API Whatsapp Business App Now you have understood what Whatsapp API is and why we need WhatsApp API let’s understand the difference between Whatsapp Business and WhatsApp Business API to get more clarity. After 24 hours, customers can only send WhatsApp Template Messages, which are pre-approved messages that have Placeholders, along with Quick Reply and CTA buttons. This is a 24-hour window, within which the business can respond freely to the customer. You need to apply for an API account through one of WhatsApp’s designated business partners, and then go through an approval process.Įvery time a customer sends a message to your WhatsApp inbox, WhatsApp API has a messaging window that gets activated. For starters, WhatsApp Business API is not free. WhatsApp Business API helps connect your business software, such as a chatbot, to your WhatsApp account.īut there are a few things about WhatsApp Business API that you need to know. Large businesses are more complex, with hundreds of messages coming in at the same time that need to be handled by business software. It is designed for mid-size to large companies that want to use WhatsApp with a large number of users at the same time. WhatsApp API is an application programming interface, which means it has no front end interface or app. We will also teach you how to integrate WhatsApp through our partner 360 Dialog,īefore proceeding with that let’s first know about what is WhatsApp API and why we need WhatsApp API In this blog post, we will teach you how to use WhatsApp as a powerful business tool, and get WhatsApp API access so that you can provide support to a large customer base. According to a Zendesk report, 48% of the people in the world have a smartphone, and with a user base of more than 2.5 billion people, WhatsApp as a marketing channel has a lot of potentials.
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